The east side of Austin has become one of the foremost centers of creative lifestyles, culinary experiences, design, art, and all that’s new and exciting in the city. Dyal Branding & Graphics, A Page Company, was engaged by Greystar to provide creative services for a new apartment project in the area. The scope of work has included project naming; brand identity; tagline studies and copywriting; the team is currently designing project signage, placemaking elements and specialty graphics.
The name Platform leverages the project’s location next to a light rail stop, while also alluding to this being a place from which one can easily experience the whole dynamic city. The brand identity Dyal Branding & Graphics developed utilizes an eclectic mix of visual elements, giving it a kind of idiosyncratic nature which helps distinguish the project from the vast Austin rental market.
